Looking for the best landing page builders for your WordPress site? In this article, we examine the nine best builders for creating landing page magic.
Table of Contents
- Key Features To Look For in a WordPress Landing Page Builder
- Best WordPress Landing Page Builders for Better Conversions
- Frequently Asked Questions
- Related Info
Key Features To Look For in a WordPress Landing Page Builder
The main objective of a landing page is to convert visitors into leads or customers by guiding them toward a specific action. A great landing page builder should include the following features:
| Feature | Why It Matters |
|---|---|
| 🚀 Prebuilt Templates | Start from proven layouts instead of building from scratch. |
| 🧩 Prebuilt Blocks | Quickly mix & match content blocks for flexible layouts. |
| 🎨 Styling Flexibility | Achieve pixel-perfect design freedom instead of being stuck at “98 %.” |
| 🔘 CTA Button Builder | Create and reuse custom buttons anywhere for consistent calls-to-action. |
| 📝 Lead Capture Forms | Gather emails and leads directly from your landing pages. |
| 👍 Social Proof Modules | Add reviews, badges, and trust signals to boost credibility. |
| 🧭 Navigation Controls | Limit distractions so users focus on your primary CTA. |
| 🧪 A/B Testing | Test variations to optimize performance and conversions. |
| 🖱️ Drag & Drop Builder | Focus on conversion, not clunky design mechanics. |
| ⚡ Performance | Fast performance is critical for both design and user engagement. |
Best WordPress Landing Page Builders for Better Conversions
Let’s dive into the best WordPress landing page builders, highlighting their standout features and pricing.
1. Breakdance
Breakdance has emerged as a top choice for the best WordPress landing page builders, and it's easy to see why. Its modern approach, comprehensive feature set, and superior performance make it an excellent choice for businesses and marketers looking to create high-converting landing pages.
Here's how it does against our key features checklist:
| Feature | Breakdance |
|---|---|
| 🚀 Prebuilt Templates | ✅ Robust design library and 100+ free templates, so you’re never starting from scratch. |
| 🧩 Prebuilt Blocks | ✅ Wide range of blocks for forms, CTAs, pricing tables, and more. |
| 🎨 Styling Flexibility | ✅ Granular control over typography, spacing, and global styles ensures pixel-perfect designs. |
| 🔘 CTA Button Builder | ✅ Fully customizable elements of any kind, including CTA buttons, that can be used anywhere. |
| 📝 Lead Capture Forms | ✅ Advanced form builder with multi-step forms, conditional logic, and CRM integrations (Mailchimp, ConvertKit, ActiveCampaign, etc.). |
| 👍 Social Proof Modules | ⚠️ Basic testimonial, star rating, and logo list elements included, but not as extensive as some competitors. |
| 🧭 Navigation Controls | ✅ Header/footer builder and options to limit navigation for focused CTAs. |
| 🧪 A/B Testing | ❌ No native A/B testing. Requires third-party plugins like AB Split Test for split testing and optimization. |
| 🖱️ Drag & Drop Editor | ✅ Lightweight, snappy, and modern compared to older builders. |
| ⚡ Performance | ✅ Clean, semantic code optimized for superb performance — blank pages reported as low as ~42 KB. |
As you can see, Breakdance requires some help with Social Proof Modules and A/B Testing (typically 3rd-party plugins), but it is so overwhelmingly strong in every other category that we consider it the top landing page builder on the market.
Pricing
Breakdance offers straightforward pricing. It comes with a free plan that can be used on an unlimited number of websites. If you need more features then the Pro plan is $99.99 per year for one site or, $199.99 per year for unlimited sites.
Read More: Breakdance Builder Ultimate In-Depth Review for 2024
2. Oxygen Builder
While we rank Oxygen #2, it actually serves a different audience than most builders on this list. It’s the #1 choice for technical users who want complete design control and flexibility for landing pages. Oxygen lets you create complex layouts and custom elements without being constrained by prebuilt templates or modules, and its performance is among the best in class. The trade-off is a steeper learning curve and a much smaller library of prebuilt templates and blocks compared to competitors.
| Feature | Oxygen |
|---|---|
| 🚀 Prebuilt Templates | ⚠️ Fully supports reusable templates and includes 50+ full-page templates via its Next library. Still, the selection is limited compared to other top builders. |
| 🧩 Prebuilt Blocks | ✅ Includes 160+ modular components in the Next library, plus strong support for design sets and reusable parts. Still fewer than other top builders, but you can now extend Oxygen's functionality to include Breakdance’s premium elements. |
| 🎨 Styling Flexibility | ✅ Emphasizes pixel-perfect control, clean HTML/CSS, global styles, and component reuse. |
| 🔘 CTA Button Builder | ✅ You can build buttons as part of its element set and style them freely; it's part of the general element framework. |
| 📝 Lead Capture Forms | ✅ Doesn't have its own form builder, but you can extend it to include Breakdance's form builder, which is extremely powerful. |
| 👍 Social Proof Modules | ⚠️ Lets you build unlimited testimonials, logo lists, and ratings manually, but lacks the ready-made social proof modules offered by more marketing-focused builders. |
| 🧭 Navigation Controls | ✅ Full header/footer builder with conditional display options, giving complete control over navigation. |
| 🧪 A/B Testing | ❌ No native A/B testing — requires third-party plugins like AB Split Test. |
| 🖱️ Drag & Drop Editor | ✅ Offers a powerful visual building environment, though it's more design- and code-forward than “drag & drop” for novices. |
| ⚡ Performance | ✅ Widely praised for lightweight output, minimal code overhead, “5–10× less code than many builders,” and strong performance benchmarks. |
Pricing
Oxygen Builder offers three pricing plans. The Basic plan is priced at $129 for single-site use with core design tools. For those needing WooCommerce features, the WooCo plan is available at $149. The Ultimate plan, priced at $179, includes everything from the previous plans plus extra tools and integrations for a fully comprehensive experience. All plans come with lifetime updates and support, making Oxygen a cost-effective solution for long-term use.
3. Elementor
Elementor has earned a solid reputation among WordPress users for its straightforward approach and rich selection of templates. It’s a top pick for those who want an easy way to create eye-catching landing pages without a steep learning curve.
However, it often lacks the design flexibility, power, and performance of Breakdance and Oxygen, which is why it's #3 on our list.
| Feature | Elementor |
|---|---|
| 🚀 Prebuilt Templates | ✅ Massive template library with hundreds of full-page designs and dozens of landing page kits. Great variety across industries. |
| 🧩 Prebuilt Blocks | ✅ Extensive selection of pre-designed blocks (forms, CTAs, pricing tables, hero sections, etc.). |
| 🎨 Styling Flexibility | ⚠️ Strong control over typography, colors, spacing, animations, and global design tokens, but not as slick as Breakdance or as granular as Oxygen. |
| 🔘 CTA Button Builder | ✅ Buttons are fully customizable, reusable across templates, and support hover effects, icons, and dynamic links. |
| 📝 Lead Capture Forms | ✅ Built-in Form widget with multi-step forms, conditional logic, and deep integrations (Mailchimp, HubSpot, ActiveCampaign, etc.). |
| 👍 Social Proof Modules | ✅ Includes testimonial carousels, star ratings, review widgets, and partner logo grids, but not as customizable as Breakdance or Oxygen. |
| 🧭 Navigation Controls | ✅ Header/footer builder, sticky nav, conditional display rules. Can simplify navigation for focused landing pages. |
| 🧪 A/B Testing | ❌ No native A/B testing. Requires third-party plugins like Split Test for Elementor or Google Optimize. |
| 🖱️ Drag & Drop Editor | ✅ Highly intuitive and beginner-friendly. Real-time editing with inline text editing. One of the easiest visual editors on the market, but not as powerful as Breakdance, especially on complex builds. |
| ⚡ Performance | ⚠️ Known for heavier page output vs. Breakdance and Oxygen, but not as slow as Divi. |
Pricing
Elementor offers four pricing options. It starts at $59 per year for single-site use. For those needing to manage multiple sites, there are plans that cost $99 per year for up to 3 sites, $199 per year for up to 25 sites, and $399 per year for up to 1000 sites.
Read More: Elementor Website Builder: A Complete Review
4. Divi Builder
Divi Builder is a strong contender for anyone looking to craft effective landing pages, thanks to its combination of drag-and-drop builder and extensive pre-designed template library. Whether you're a beginner or an experienced designer, Divi provides tools that make creating compelling landing pages straightforward and efficient.
| Feature | Divi |
|---|---|
| 🚀 Prebuilt Templates | ✅ Massive library of 1,500+ templates via 250+ layout packs across many industries. |
| 🧩 Prebuilt Blocks | ✅ Wide range of predesigned modules (e.g., forms, CTAs, pricing tables, sliders, testimonials), ideal for non-technical users. |
| 🎨 Styling Flexibility | ⚠️ Good design controls, but the UI can feel clunky. Less precise than the preceding builders. |
| 🔘 CTA Button Builder | ✅ Fully customizable buttons with hover effects, icons, gradients, and global styling. Works well for marketing CTAs. |
| 📝 Lead Capture Forms | ⚠️ Built-in form module covers basics (email capture, integrations with Mailchimp, HubSpot, etc.) but lacks the depth of Breakdance or Elementor. Many users still rely on third-party form plugins for advanced needs. |
| 👍 Social Proof Modules | ✅ Includes testimonials, sliders, star ratings, and logo carousels. More flexible than Elementor’s widgets, but less modern-looking. Also, not as flexible as Breakdance. |
| 🧭 Navigation Controls | ✅ Full theme builder allows custom headers/footers and conditional display. Can restrict navigation for focused landing pages. |
| 🧪 A/B Testing | ✅ Built-in split testing (Divi Leads). Lets you test headlines, CTAs, colors, layouts without third-party plugins. |
| 🖱️ Drag & Drop Editor | ⚠️ Visual builder is feature-rich and capable, but known for lag on large or complex pages. Less smooth and responsive than Breakdance or Elementor. |
| ⚡ Performance | ❌ Heavy page output and reliance on short codes. Often criticized for slow load times compared to lighter builders like Breakdance, Oxygen, or even Elementor. |
Pricing
Divi offers flexible pricing options to suit different needs. The standard Divi plan is available at $89/year, while Divi Pro is priced at $199/year for enhanced features. For long-term users, a Lifetime access option is available for a one-time payment of $249.
Read More: Divi Builder: A Complete Review
5. Kadence Blocks
Kadence Blocks also integrates smoothly with the WordPress block editor, offering a flexible and efficient solution for building landing pages. This plugin is designed to enhance the native WordPress experience by providing advanced customization features while keeping things straightforward. It is a strong choice for those who appreciate working within the WordPress block editor and need a performance-focused tool for creating landing pages.
| Feature | Kadence Blocks |
|---|---|
| 🚀 Prebuilt Templates | ✅ Starter Templates library with pre-styled landing pages. Smaller selection than Elementor or Divi, but lightweight and practical. |
| 🧩 Prebuilt Blocks | ✅ 30+ advanced blocks (forms, pricing tables, testimonials, accordions, tabs, galleries, etc.). Significantly expands Gutenberg’s core block set. |
| 🎨 Styling Flexibility | ⚠️ Strong customization for blocks and global styles, but limited by the Gutenberg framework. Less flexible than Breakdance or Oxygen. |
| 🔘 CTA Button Builder | ✅ Not a builder, but a dedicated Button block with icons, gradients, hover states, and global presets for consistent styling. Not as flexible as Breakdance, but should be sufficient for most projects. |
| 📝 Lead Capture Forms | ✅ Form block with multi-step support, conditional logic, and integrations (Mailchimp, SendInBlue, etc.). Not as advanced as Breakdance. |
| 👍 Social Proof Modules | ⚠️ Includes testimonials, star ratings, and logo/icon lists. Modern, but fewer options than Elementor or Divi, and not as flexible as Breakdance or Oxygen. |
| 🧭 Navigation Controls | ⚠️ Works best with Kadence Theme. Header/footer control is available, but less seamless than builder-first tools. |
| 🧪 A/B Testing | ❌ No native split testing. Requires third-party plugins like Split Hero or Google Optimize. |
| 🖱️ Drag & Drop Editor | ⚠️ Built on Gutenberg. Clean and lightweight, but block-based rather than true freeform drag-and-drop. Less intuitive for complex landing page layouts. |
| ⚡ Performance | ✅ Excellent reputation for clean, fast code. Lighter than Elementor and Divi, closer to Breakdance and Oxygen in efficiency. |
Pricing
Kadence Blocks is available as a free plugin on the plugin directory. There’s also a Pro version with advanced options priced at $89 per year.
6. Ollie
Ollie is a new player in the landing page builder market, offering a straightforward approach that's perfect for those who need a simple, effective solution. It’s a theme that works on the Gutenberg editor and is designed to get the job done without unnecessary complications.
| Feature | Ollie |
|---|---|
| 🚀 Prebuilt Templates | ✅ Starter library of pre-designed patterns and full-page layouts. Smaller than Kadence or Elementor but polished and modern. |
| 🧩 Prebuilt Blocks | ✅ Ships with 50+ native patterns (hero sections, CTAs, testimonials, pricing tables, etc.). Easy to drop in and customize. |
| 🎨 Styling Flexibility | ⚠️ Built on Gutenberg Global Styles. Clean and modern, but less flexible than Breakdance or Oxygen. |
| 🔘 CTA Button Builder | ⚠️ Standard Button block styling with gradients, icons, and hover states. Effective, but not as flexible as dedicated builders. |
| 📝 Lead Capture Forms | ❌ No native form block. Requires third-party Gutenberg form plugins (e.g., WPForms, Fluent Forms, Gravity Forms). |
| 👍 Social Proof Modules | ⚠️ Includes testimonials, pricing tables, and client logos. Modern, but fewer options than Elementor or Divi, and not as flexible as Breakdance or Oxygen. |
| 🧭 Navigation Controls | ⚠️ Designed for full-site editing. You can build headers/footers and menus, but it’s less intuitive than builder-first tools. |
| 🧪 A/B Testing | ❌ No native A/B testing. Needs third-party plugins like Split Hero or Google Optimize. |
| 🖱️ Drag & Drop Editor | ⚠️ Block-based via Gutenberg. Clean and lightweight, but block-based rather than true freeform drag-and-drop. Less intuitive for complex landing page layouts. |
| ⚡ Performance | ✅ Excellent reputation for clean, fast code. Lighter than Elementor and Divi, closer to Breakdance and Oxygen in efficiency. |
Pricing Plans
Ollie theme provides three pricing tiers to accommodate different user needs. The Creator plan is available at $69/year, while the Freelancer plan is offered at $129/year. Agencies or those managing numerous sites can opt for the Agency plan at $249/year.
7. Beaver Builder
Beaver Builder is renowned for its stability and ease of use, making it a reliable choice for landing page creation. It offers a straightforward approach that simplifies the page-building process, whether you’re a beginner or an experienced developer. With its consistent performance and essential features, Beaver Builder ensures that users can create effective and polished landing pages efficiently.
| Feature | Beaver Builder |
|---|---|
| 🚀 Prebuilt Templates | ⚠️ Includes ~30 landing and content page templates. Much smaller library than Elementor, Divi, or Breakdance. |
| 🧩 Prebuilt Blocks | ⚠️ Offers ~30 content modules (CTAs, forms, sliders, pricing tables). Functional but limited compared to modern competitors. |
| 🎨 Styling Flexibility | ⚠️ Reliable design controls, but UI feels dated. Less styling freedom than Breakdance, Oxygen, or Elementor. |
| 🔘 CTA Button Builder | ✅ Customizable button module with icons, gradients, and hover effects. Reusable, but less advanced than Breakdance’s element builder. |
| 📝 Lead Capture Forms | ❌ No native form builder. Relies on third-party plugins (WPForms, Gravity Forms, Ninja Forms, etc.) for lead capture. |
| 👍 Social Proof Modules | ⚠️ Includes testimonial and pricing modules. Limited options compared to Elementor or Divi; less flexible than Breakdance or Oxygen. |
| 🧭 Navigation Controls | ⚠️ Basic header/footer templates with some conditional display, but less advanced logic and theme builder depth than competitors. |
| 🧪 A/B Testing | ❌ No built-in split testing. Requires third-party solutions (e.g., Google Optimize). |
| 🖱️ Drag & Drop Editor | ✅ Intuitive and stable drag-and-drop editor. Reliable, but not as slick or modern as Breakdance or Elementor. |
| ⚡ Performance | ✅ Outputs relatively clean code and is faster than Divi/Elementor. Still heavier than Oxygen, Breakdance, or Gutenberg-based tools. |
Pricing
Beaver Builder offers three pricing plans starting at $89/year for a single site license. There’s also a $299 per year plan that covers 50 sites and a $546 per year plan for unlimited sites.
Read More: Beaver Builder Ultimate Review
Best WordPress Landing Page Builders — Frequently Asked Questions
What Is the Best Landing Page Builder for WordPress?
Breakdance is the top choice for creating landing pages. Its powerful features, intuitive interface, and high performance make it the best WordPress landing page builder. Oxygen is also highly recommended for those seeking extensive design control and performance.
Is Elementor Good for Landing Pages?
Yes, Elementor is a good option for landing pages. It offers a range of templates and an easy-to-use editor that is more than adequate for most landing pages. However, when trying to create exceptional landing pages, it lacks the flexibility and performance of Breakdance.
Best WordPress Landing Page Builders — Related Information
Elementor vs Breakdance: Which is Best and Why?
Divi vs Breakdance: Which Builder Wins?
Divi vs Elementor: Which Page Builder Is Better?
Elementor vs Beaver Builder: Which is Better?
Divi vs Beaver Builder: Which Is a Better WordPress Page Builder?
