For any WooCommerce store owner, optimizing pricing is always a top priority. While WooCommerce has a native coupon feature that lets you create fixed and percentage discounts, creating flexible and dynamic pricing rules isn't something it can do on its own.
This review focuses on the WooCommerce Dynamic Pricing with Discount Rules plugin developed by Acowebs. The plugin promises to give you advanced control, helping you set up complex pricing rules and discounts that go beyond the basics. But does it truly convert your pricing into dynamic pricing? Let’s find out.
Discount Types
WooCommerce Dynamic Pricing offers a comprehensive set of discount types. When you're setting up a new rule, you can choose your discount type from a clear dropdown menu, which neatly categorizes the options into four main sections: Product Rules, Cart Rules, Quantity Rules, and BOGO Rules. Unlike the native coupon system, the plugin doesn’t generate coupon codes that users have to manually add during checkout. Instead, it helps you create rules that are automatically applied when conditions are met.
Let's explore each of these discount rule categories to see the variety it offers:
Product Rules
These discount types directly affect the price of individual products in your store. They are perfect for targeting specific items with a set reduction.
- Fixed price of product price: This option allows you to deduct a fixed amount directly from the price of a selected product. For example, you might offer a specific item for $100 off its regular price.
- Percentage of product price: With this type, the product's price is reduced by a fixed percentage. For example, you can offer 15% off on specific products.
Cart Rules
When you want to apply a discount to the entire order, rather than just individual products, you can use these cart-based rules. They come in two variants:
- Fixed price of cart total amount: This allows you to reduce a flat amount from the customer's entire cart total. For example, you can offer $50 off on orders that meet certain criteria.
- Percentage of cart total amount: With this option, a fixed percentage will be reduced from the customer's total cart amount. This is ideal for promotions like 20% off your entire order.
Quantity Rules
Quantity-based discounts are a key feature of any best WooCommerce discount plugin, as they are fantastic for incentivizing customers to buy more and increase your average order value.
- Quantity-based discount: This rule lets you offer discounts based on the quantity of items purchased. The discount can be applied to individual product quantities or even to the total item count of the cart, making it perfect for tiered or volume-based pricing.
BOGO Rules
The plugin also lets you offer popular Buy X Get X and Gift Card type promotions.
- Buy X Get X: This option is for creating your classic "Buy One Get One" deals. When you choose this, you'll then be able to define the specific Bogo Type from a further dropdown, offering several powerful variations.
- Gift Product: This option allows you to set up rules where a customer receives a free product when specific conditions are met. This could be triggered by cart total, product price, purchasing from a certain category, or even as a free gift for a first order.
Key Features
While WooCommerce Dynamic Pricing offers various types of discounts, it also comes with advanced features aimed at helping you create intelligent, automated sales campaigns.
Let's explore some of the key features that make this discount plugin stand out.
- Advanced Conditions: It lets you create complex conditions based on cart totals, customer purchase history, user roles, product attributes, and more, allowing for highly targeted promotions.
- Advanced Rule Grouping: You can combine multiple rules using "AND/OR" logic to build complex discount scenarios. For example, you can create a discount that applies only if the cart total is over $200 AND the stock is greater than 10.
- Discount Scheduling: You can even plan your promotions in advance by setting start and end dates for any discount rule. You can also limit promotions to specific days of the week, which is perfect for weekend flash sales or other time-sensitive offers.
- Rule Priorities and Multiple Discount Values: When multiple rules apply, you have precise control through Priority settings. This ensures the most important rules are applied first. For fixed/percentage of product price discount types, you can even enable multiple discount values for each rule group, allowing for different discount amounts based on which set of conditions is met.
The plugin also excels at creating compelling offers that encourage customers to increase their order value.
- Tiered & Bulk Pricing: You can let the plugin automatically adjust product prices based on the quantity purchased. This is ideal for rewarding customers who buy in bulk and can be clearly displayed in a pricing table on the product page to motivate larger orders.
Managing these offers and making sure customers know about them is just as important as creating them. The plugin includes several features to boost the visibility of your promotions across your store.
- Product Lists: This feature lets you group products together and apply a single discount rule to the entire list. These lists can be created manually or dynamically based on categories or tags, so new products are automatically included in your promotions.
- Custom Frontend Messaging: You can highlight your discount offers with custom offer messages directly on the product detail page. This lets you add captions, texts, and keywords to grab customer attention. You get control over the position, font size, padding, and even background/font colors of these descriptions.
- Sale Badges: You can also use custom badge labels, choose their position (right or left), and select from various badge styles and colors. There's even an option to hide WooCommerce's default sale tag for a cleaner look.
Integrations
WooCommerce Dynamic Pricing focuses on deep integration with core WooCommerce features and other plugins from Acoweb.
The plugin works seamlessly with WooCommerce features like user roles, product attributes, and cart conditions to power its rules engine. It also integrates with native WooCommerce Analytics to show how your promotions are performing. This means that for most standard store setups, the plugin feels like a natural extension of WooCommerce itself.
Beyond core compatibility, the plugin also integrates well with other plugins for expanding your store's reach:
- Translation Plugins: The plugin is fully compatible with popular multi-lingual plugins like WPML and Polylang. This ensures that your dynamic pricing rules and promotional messages can work across all translated versions of your site.
- Acoweb Plugins: It also integrates smoothly with other plugins from Acoweb. It is fully compatible with WooCommerce Product Labels, Custom Product Add-ons, Checkout Field Editor and Manager, Deposits & Partial Payments, PDF Invoices and Packing Slips, Advanced Table Rate Shipping, Product Table, and Quick View.
- Page Builder: For store owners using page builders to create custom layouts, the plugin is known to be compatible with Elementor, ensuring your pricing rules function correctly on custom-designed pages.
When it comes to known conflicts with other plugins, there are no known issues as such.
Ease of Use
WooCommerce Dynamic Pricing comes with a straightforward user interface that is clean, modern, and thoughtfully organized. When compared to native WooCommerce, the interface feels like a step up.
When you go to create a new discount, you're presented with a single, well-structured page. Instead of a long, intimidating page of options, the settings are neatly arranged into tabs like Discount Settings, Schedule, and Usage Limits. This tabbed layout keeps the interface clean and allows you to focus on one aspect of the rule at a time.
Within each tab, the options are further broken down into logical cards, such as General Settings or Rules and Restrictions. The plugin makes it easy to configure these options, as you rely on familiar controls like dropdown menus to select discount types, toggles to enable or disable features, and clearly labeled text fields.
The plugin makes it easy to create rules and restrictions, a task that can otherwise be quite complex. You simply click Add New to stack multiple rules, selecting options from dropdowns and typing in values. The ability to add new groups with AND/OR logic is visual and easy to grasp.
It also comes with a quick setup feature that lets you quickly create new rules using predefined templates in a few clicks.
Reporting and Analytics
WooCommerce Dynamic Pricing doesn't add its own separate reporting dashboard to your site. Instead, the plugin uses the analytics dashboard already built into WooCommerce.
Each time a dynamic pricing rule is applied to a customer's cart, the plugin treats it as a coupon in the background. To see your data, you just need to navigate to WooCommerce > Analytics > Coupons. There, you’ll find reports showing how many times the discount rules have been used and the total amount discounted.
The trade-off for this simplicity is that it treats all discounts created using this plugin as the same coupon. As a result, you won’t find highly detailed reports that break down the performance of specific rule types, such as BOGO versus tiered pricing, making it difficult to analyze individual campaigns.
Price
WooCommerce Dynamic Pricing With Discount Rules is available in both a free and a premium version, allowing you to start with the basics and upgrade as your needs grow.
The free version is available to download directly from the WordPress.org repository. For advanced features, including BOGO deals, tiered pricing, and complex rule combinations, you’ll need to upgrade to the Pro version. The premium version is available in both annual and lifetime options, depending on the number of licenses you need.
Here is a breakdown of the pricing for the Pro version:
| Sites | Annual Price | Lifetime Price |
| 1 Site | $43 | $99 |
| 5 Sites | $99 | $199 |
All premium plans come with the full set of features.
Summary: Should You Use WooCommerce Dynamic Pricing by Acowebs?
After a thorough review, we can say that WooCommerce Dynamic Pricing with Discount Rules is a feature-rich and user-friendly plugin for creating advanced discount campaigns. It is a perfect choice for store owners who need to implement complex, targeted promotions but don’t want to wrestle with a complicated interface. If your primary goal is to easily set up tiered pricing, bulk discounts, BOGO deals, or role-based offers that run automatically, this plugin excels.
However, if you are a data-driven marketer who needs to track and A/B test every single discount variation, the limited analytics might be a deal-breaker.
WooCommerce Dynamic Pricing — Frequently Asked Questions
What is dynamic and role-based pricing for WooCommerce?
Dynamic pricing automatically adjusts product prices based on rules like quantity, time, or cart value. Role-based pricing is a type of dynamic pricing that offers special discounts or prices to customers based on their assigned user role, such as "Wholesaler" or "VIP Member."
What is an example of dynamic-based pricing?
A classic example is a bulk discount where a single t-shirt costs $20, but if you buy 5 or more, the price drops to $15 each. Another popular example is a "Buy One, Get One Free" (BOGO) deal that automatically applies at checkout.
What are the disadvantages of dynamic pricing?
If not implemented transparently, it can sometimes frustrate customers who see inconsistent prices. It can also be complex to manage without a good plugin, and could potentially lead to competitive price wars if other stores constantly react to your frequent price changes.
What is the dynamic pricing plugin for WooCommerce?
There are many dynamic pricing plugins available for WooCommerce. A great choice for most users is YayPricing’s WooCommerce Dynamic Pricing & Discounts, as it offers a powerful feature set, broad compatibility, and a very clean, user-friendly interface for creating all types of discount rules.
How do I add an automatic discount in WooCommerce?
Since WooCommerce doesn't offer automatic discounts by default, you'll need a dynamic pricing plugin. Third-party plugins like WooCommerce Dynamic Pricing by Acowebs let you easily create a rule that automatically applies a discount at checkout when certain conditions are met.
