For any online store looking to grow, the secret often lies in how you approach pricing, rather than just what you sell.
If you're looking to boost sales, attract new customers, and reward loyal ones, discounts are a powerful tool. But creating complex pricing rules manually in WooCommerce isn’t possible. This is where a discount plugin comes in.
In this article, let’s explore the best WooCommerce discount plugins.
- Why You Need a Discount Plugin in WooCommerce
- The 5 Best WooCommerce Discount Plugins
- Conclusion: Which Is the Best WooCommerce Discount Plugin?
Why You Need a Discount Plugin in WooCommerce
You might be wondering, "Why can't I just use WooCommerce's built-in coupon features?" While WooCommerce offers basic coupon features, a dedicated discount plugin adds a whole new level of flexibility and automation.
These plugins let you handle complicated pricing scenarios that the core WooCommerce system simply doesn't support.
Here are the main reasons why a WooCommerce discount plugin is a must-have for your store:
- Create Advanced Discount Rules: It lets you go beyond simple percentage or fixed-amount coupons. With a dedicated plugin, you can set up "buy one get one free" offers, tiered pricing (the more you buy, the more you save), discounts based on user roles, product categories, or even cart totals.
- Automate Promotions: A dedicated plugin also lets you set up a flash sale or a seasonal promotion that automatically applies discounts without you lifting a finger. They allow you to schedule sales, apply rules dynamically, and truly set it and forget it.
- Improve Customer Experience: They also let you offer personalized or conditional discounts, which can make your customers feel valued. This leads to higher conversion rates and encourages repeat purchases, fostering stronger customer loyalty.
- Boost Sales and Average Order Value (AOV): Strategic discounts can encourage customers to buy more items or purchase higher-value products. This directly improves your AOV.
- Simplify Management: Instead of manually tracking and applying various promotions, a plugin centralizes your discount logic. This reduces errors, saves time, and ensures your pricing strategies are consistently applied across your store.
The 5 Best WooCommerce Discount Plugins
Now that you understand why a discount plugin is so important, let’s explore the top plugins.
1. Discount Rules for WooCommerce by Flycart
Discount Rules for WooCommerce is a popular and highly-rated plugin that lets you implement a wide range of dynamic pricing and discount strategies on your WooCommerce store. It goes far beyond basic coupons and allows you to create complex rules based on various conditions.
Price
Discount Rules for WooCommerce offers both a feature-rich free version available on WordPress.org and a powerful PRO version with advanced features. The PRO version comes with tiered annual subscriptions that start at $79 per year for a single site license.
Pros
- Create almost any discount imaginable, including percentage, fixed-amount, store-wide, product-specific, category-based, and tiered bulk discounts.
- Set up sophisticated "Buy One Get One" (BOGO) deals, such as Buy X Get X (same product), Buy X Get Y (different product), and BOGO offers based on categories.
- Apply discounts based on a wide range of conditions like user roles, customer purchase history, cart contents (quantity, subtotal, specific items), product attributes, and even shipping addresses.
- Plan and automate your promotions, setting specific start and end dates/times for flash sales or holiday campaigns like Black Friday, ensuring they run exactly when you need them to.
- Display savings with crossed-out original prices, "You saved" messages, dynamic pricing tables on product pages, and customizable "Sale" badges on shop and product pages, encouraging more purchases.
- Built-in reporting that lets you monitor which discount rules are performing best and the sales generated by each rule.
- Strong compatibility with core WooCommerce features such as coupons, product variations, HPOS, and more.
- Built-in discounts, import and export features to easily backup or manage rules across multiple stores.
Cons
- External systems, such as Facebook Catalog or other integrations that use the backend product price data, do not recognize the discounted prices. This can lead to inconsistencies in product pricing across platforms.
Reviews
- Trustpilot: N/A
- WordPress.org: 4.9 out of 5 stars based on over 1,035 user reviews.
Recommended For
WooCommerce stores that are looking to implement detailed, complex pricing strategies, run sophisticated promotions like BOGO offers, incentivize bulk purchases, and improve the visibility of their deals to customers.
To learn more, see our Discount Rules for WooCommerce review.
2. Advanced Coupons by Rymera Web Co
Advanced Coupons is another great plugin that aims to be your "Swiss Army Knife of Coupons." It focuses on turning standard WooCommerce coupons into powerful marketing assets. This means you can run flexible BOGO deals, implement smart restrictions, and enhance customer loyalty, all aimed at growing your business.
Price
Advanced Coupons offers a free version with a number of features to get you started. For those looking for even more advanced features, the PRO version comes with tiered annual licenses that start at $119 per year for a single site license.
Pros
- Create highly flexible BOGO offers, including "Buy X Get X" (same product) and "Buy X Get Y" (different product) scenarios.
- Define coupon eligibility rules based on product categories, minimum subtotals, specific product quantities, customer logged-in status, user roles, cart weight, and even a customer's purchase history or specific timeframes.
- When a customer applies a coupon, you can automatically add specific products to their cart, either for free or at a special discounted price.
- Implement a flexible store credit program, allowing you to grant credit, maintain a customer balance, and even refund orders as store credit instead of cash.
- Generate unique URL links that automatically apply coupons when clicked. This is incredibly useful for targeted email campaigns, social media promotions, and advertising, simplifying the redemption process for your customers.
- You can even generate thousands of unique coupon codes in bulk, all adhering to the rules you define.
- Easily organize your coupons with categories, restrict them by user role or payment gateway, and set a priority level when multiple coupons might apply.
- Display customizable non-qualifying messages if a coupon can't be applied, and offer one-click apply notifications for valid offers, making the discount process smooth.
Cons
- Some users report that support for the premium version of Advanced Coupons is slow, with responses often limited to one email per day.
Reviews
- Trustpilot: N/A
- WordPress.org: 4.5 out of 5 stars based on over 162 user reviews.
Recommended For
WooCommerce store owners who plan to run advanced BOGO promotions, implement detailed conditional discounts, or enable store credit for customer retention.
To learn more, see our Advanced Coupons review.
3. YayPricing – WooCommerce Dynamic Pricing & Discounts by YayCommerce
YayPricing offers a sleek, all-in-one approach to creating smart pricing and discount campaigns within your WooCommerce store. This plugin is built with a focus on user-friendliness, featuring an elegant dashboard and an intuitive interface that makes setting up diverse and complex discount programs remarkably easy.
Price
YayPricing operates on a freemium model, offering both a free version available on WordPress.org and a premium (PRO) version. The pricing for the Pro version starts at $79 per year or a one-time payment of $195 for a single site license.
Pros
- Intuitive and easy-to-use dashboard that genuinely simplifies even the most complex discount setups.
- Offers several pre-made templates for common discount scenarios, which simplifies the initial setup process.
- Set discounts to automatically apply, and schedule promotions for specific timeframes, including recurring deals or limited-time offers.
- Clearly display offers on product pages with customizable pricing tables for quantity discounts. You can also customize offer messages, descriptions, and include countdown timers for flash sales.
- It plays well with essential WooCommerce extensions, including various multi-currency plugins, product bundle extensions, and popular page builders like Elementor and Divi.
Cons
- The free version has significant limitations, with many essential features like custom fees and advanced upselling being restricted to the premium version.
- Product pricing adjustments are only reflected when customers add items to their cart, not on the product page itself, which can create confusion.
Reviews
- Trustpilot: N/A
- WordPress.org: 5 out of 5 stars based on over 55 user reviews.
Recommended For
WooCommerce store owners who prioritize an intuitive interface and appreciate strong customer support.
To learn more, see our YayPricing by YayCommerce review.
4. Smart Coupons by StoreApps
Known as the original dynamic discounts plugin for WooCommerce, Smart Coupons by StoreApps is an all-in-one plugin for advanced discounts and gift card management. It lets you create advanced rule-based dynamic discounts, sell flexible gift cards, implement BOGO deals, and manage store credit.
Price
Smart Coupons is a premium plugin that costs $129 per year for a single website license.
Pros
- Create a diverse range of offers, including percentage and fixed-amount discounts across products, categories, or based on cart totals. You can also offer free shipping as part of your deals.
- Create various "Buy One Get One" (BOGO) scenarios, such as "Buy X Get X" (same product) or "Buy X Get Y" (different product) deals.
- Offer gift cards that customers can purchase and share through a store credit system. This allows for refunds to credit, maintaining per-customer balances, and even using credit for subscription renewals.
- Restrict coupons by user role, limit usage, tailor discounts based on customer location or chosen payment method, and even apply rules only when specific product quantities are met.
- Efficiently generate thousands of unique coupon codes in bulk and email them directly to your customers.
- Set coupons to apply automatically when conditions are met, or create unique URL links that instantly apply coupons when clicked.
- Show available coupons on cart/checkout pages and allow customers to apply them with a single click.
Cons
- Compared to some of its competitors, it provides fewer customization options, particularly in how coupons can be configured and tailored to specific needs.
Reviews
- WooCommerce Marketplace: 4.4 out of 5 stars based on over 216 user reviews.
- WordPress.org: N/A.
Recommended For
WooCommerce store owner looking to offer various discount types, along with gift cards and store credit for customer retention.
To learn more, see our Smart Coupons by StoreApps review.
5. Dynamic Pricing with Discount Rules for WooCommerce by Acowebs
Dynamic Pricing with Discount Rules for WooCommerce comes with a modern interface and a Quick Setup wizard with predefined templates that allow store owners to configure discount rules in minutes.
Price
Acowebs offers both a free version and a premium (PRO) version of the plugin. It offers both yearly and lifetime licenses for its PRO version, with pricing starting at $43 per year or a one-time payment of $99 for a single site license.
Pros
- Easily set up percentage and fixed-price discounts, tiered quantity-based discounts, and discounts based on cart totals, specific products, or entire categories. You can also exclude sale items from new discounts.
- Create compelling "Buy One Get One" (BOGO) deals, offer gifts, or bundle products together to give customers bigger savings.
- Apply discounts based on a variety of criteria, including customer user roles, order history, cart contents, and even specific payment or shipment methods.
- Customizable dynamic pricing tables to clearly display offers on your product pages.
- Set discounts to apply automatically when conditions are met. You can also schedule promotions for flash sales or holiday campaigns with precise start and end dates.
- Track the effectiveness of your promotion campaigns with a built-in sales chart and detailed analytics.
- Easily import/export rules for managing multiple stores or backups.
- Drag-and-drop interface to change the rules' priority.
Cons
- Sometimes the plugin causes conflicts with other WooCommerce plugins. A user has reported incompatibility with plugins like Facebook for WooCommerce, leading to a fatal error.
Reviews
- Trustpilot: 4.1 out of 5 stars based on over 14 user reviews.
- WordPress.org: 4.6 out of 5 stars based on over 67 user reviews.
Recommended For
WooCommerce store owners looking to prioritize quick setup and ease of use in creating bulk discounts.
To learn more, see our Dynamic Pricing with Discount Rules for WooCommerce by Acowebs review.
Conclusion: Which Is the Best WooCommerce Discount Plugin?
After exploring our top five picks for WooCommerce discount plugins, it is clear that while many share essential features, each one offers unique key features tailored to different strategic needs.
Here's a quick overview of what each plugin excels at:
| Plugin Name | Key Strengths | Considerations |
| Discount Rules for WooCommerce | Offers versatile rules, advanced BOGO, and a strong display. | External systems may show inconsistent prices. |
| Advanced Coupons | Features powerful BOGO, flexible store credit, and precise conditions. | Some users report slow premium support. |
| Smart Coupons by StoreApps | An all-in-one solution with gift cards and store credit. | Provides fewer customization options than some competitors. |
| Dynamic Pricing with Discount Rules | Offers quick setup, virtual coupons, and precise targeting. | It might create conflict with other plugins on your site. |
| YayPricing | Has an intuitive interface, pre-made templates, and advanced scheduling. | The free version is limited, and the discounted price does not show on the product page. |
Frequently Asked Questions
What is the best discount plugin for WooCommerce?
Flycart's Discount Rules for WooCommerce plugin is the best discount plugin for WooCommerce. It offers an intuitive and simple setup process combined with support for various discount types, robust conditional logic, and strong display features to create nearly any discount scenario you can imagine.
How to add a discount in WooCommerce?
While WooCommerce has basic coupon features, adding advanced discounts is best done with a dedicated plugin. Plugins like Flycart's Discount Rules for WooCommerce let you create a rule by choosing your discount type (like percentage or BOGO), set conditions, and then save to apply the discount automatically.
What is the first-order discount plugin in WooCommerce?
Many WooCommerce discount plugins, including Discount Rules for WooCommerce by Flycart, Smart Coupons by StoreApps, and YayPricing by YayCommerce, offer features to create first-order discounts. This discount type involves setting a condition to apply a special discount when a customer makes their initial purchase.
What is role-based pricing in WooCommerce?
Role-based pricing in WooCommerce allows you to offer different prices or discounts to customers based on their assigned user role. Plugins like Discount Rules for WooCommerce, Advanced Coupons, and YayPricing allow you to set up rules where a discount is only active for specific user roles, providing exclusive deals to certain customer segments.
