If you're running a WooCommerce store, you know how crucial discounts and promotions are for attracting customers and boosting sales. While WooCommerce offers some basic coupon features, you might find yourself needing advanced tools to truly elevate your marketing strategies.
This is where plugins like Advanced Coupons for WooCommerce come in. They promise to take your discount and coupon game to the next level. But does it truly deliver on providing the advanced features you need to create powerful, profitable promotions? Let’s find out.
We'll start by diving into the types of discount coupons and related features that the plugin offers.
Types of Discount
Advanced Coupons takes the following native discount types already present in WooCommerce and adds advanced features to them:
- Percentage Discount
- Fixed Cart Discount
- Fixed Product Discount
What Advanced Coupons does is add various powerful features to these standard options. It adds features like specific Cart Conditions, requiring a certain subtotal, product quantity, or user role before the discount becomes active. You can also enable Auto Apply coupons directly to the cart, precise Coupon Scheduling down to the minute, and handy URL Coupons that apply discounts just by visiting a link. You also get granular Usage Restrictions, including limiting by user roles or even payment gateways.
Beyond existing WooCommerce coupons, it introduces two powerful new discount types to give you even more creative promotional power:
- Buy X Get X Deals (BOGO): BOGO is a popular coupon type that you can easily set up, where buying a specific product triggers a free or discounted second product, which can be the same or different. This WooCommerce coupon plugin expands this to include triggers based on specific products, combinations, or entire product categories, making various BOGO promotions simple to implement.
- Cashback Coupons: This coupon type allows you to offer a "cashback" amount, which is typically credited back to the customer's store credit balance. This encourages future purchases and helps retain customers by giving them a direct incentive to shop with you again soon.
Key Features
Beyond just offering various discount types, the Advanced Coupons for WooCommerce plugin packs various features that extend your store's promotional capabilities. Let’s explore some of these smart features.
First off, Advanced Coupons gives you flexible ways to manage various marketing strategies, including:
- Store Credits: This feature allows you to maintain a store credit balance for each customer. You can use it to refund orders to store credit instead of traditional money, which is a clever way to encourage customers to return and buy again. It also lets you manually grant credit to a customer that they can use at checkout. You can even set minimum order totals for redemption or a maximum percentage of credit usage per order, and easily manage credit expiry dates.
- Add Products (Free Product or Discounted Product Coupons): This allows a coupon code to automatically add products to the customer's cart, either for free or with a special discount. You can configure it to add a specific product and override its price to zero, making it perfect for giving away bonus items or encouraging specific purchases.
- Shipping Discounts: This special feature allows you to apply flat rate discounts or percentage discounts based on shipping zones and methods. This gives you much more control over your shipping promotions.
Then, when it comes to applying and managing your coupons, Advanced Coupons provides features that make the process easier for both you and your customers:
- Coupon Templates: It offers pre-designed coupon configurations for common promotions, making coupon creation even faster.
- Auto Apply Coupons: This allows coupons to be automatically added to a customer's cart when specific Cart Conditions are met. This means customers don't have to manually type in a code, leading to a smoother checkout.
- URL Coupon Codes: This makes it super easy for customers to claim a discount by simply visiting a unique URL. This is very useful when you want to completely remove the friction of remembering or typing a code.
- Generate Coupons (Virtual Coupons): If you're running big campaigns like welcome series or abandoned cart flows, this feature allows you to create a single "parent" coupon that then generates hundreds or even thousands of unique, single-use "child" coupon codes.
- Cart Conditions (Smart Coupon Rules): This allows you to chain multiple conditions together to create complex rule sets, ensuring coupons only apply when your specific criteria are met.
- Coupon Scheduling: This feature lets you control coupon start and expiry dates down to the minute. You can even set specific days of the week and exact times within those days that a coupon is valid, which is perfect for recurring flash sales.
- Coupon Priority: For stores using multiple coupons, this allows you to define the exact order in which coupons are applied or prioritized, preventing conflicts.
- One-Click Apply Notifications: This feature can display a notice to customers when they are eligible for a coupon, which they can then apply to their cart with a single click. It's a great way to proactively show customers the available coupons.
Integration
When you're choosing a coupon plugin for your WooCommerce store, knowing how well it integrates with your existing plugins is just as important as its standalone features. Thankfully, the Advanced Coupons for WooCommerce plugin works seamlessly with both WooCommerce core features and various third-party plugins.
Here’s how it integrates with core WooCommerce features:
- Coupon Organization: It helps you organize your coupons into different categories using the native category taxonomy. This simplifies things, especially if you have a lot of deals running.
- Usage Restrictions: While WooCommerce offers basic usage limit features, Advanced Coupons builds upon those to offer advanced restrictions in the coupon settings. This includes applying restrictions based on customer user roles and the payment gateway.
- Shipping Discounts: You can create special discounts that apply based on shipping methods. It ties into WooCommerce's shipping zones and methods, allowing for flat rate or percentage discounts based on shipping classes.
- Gutenberg Blocks/Shortcodes: It adds Gutenberg blocks that allow you to insert and display coupon codes on product pages and anywhere else Gutenberg is used.
Moving beyond WooCommerce’s core, Advanced Coupons integrates with many popular third-party plugins such as:
- Rymera Web Co Products: It integrates seamlessly with other products by Rymera Web Co, like their Advanced Gift Cards, Loyalty Program, and the Wholesale Suite.
- Multi-lingual and Multi-currency: It integrates with popular plugins like WPML, Aelia, and FOX – Currency Switcher to add multi-lingual and multi-currency features to your coupons, allowing you to run global campaigns easily.
- Automation: For Automation, you'll find tight integrations with tools like Uncanny Automator, SureTriggers, Bit Integrations, and FunnelKit Automations.
- Affiliates & Marketing Tools: It integrates with AffiliateWP and allows affiliates to easily apply WooCommerce coupons via a URL. There's also integration with PushEngage for sending coupons via push notifications and recommendations for using it with OptinMonster for promoting scheduled coupons. Metorik integration allows for excellent reporting on coupon sales data alongside your regular store data.
Ease of Use
Since Advanced Coupons for WooCommerce builds upon the native WooCommerce coupon system, it uses the same familiar interface. This makes it very easy for anyone already using WooCommerce to begin using the plugin without a steep learning curve.
When it's time to create a new coupon, you simply need to navigate to Marketing > Coupons in your WordPress admin area and click "Add coupon." This opens up a clear, organized page directly integrated into the native WooCommerce interface.
The Coupon data section serves as the core for configuring all your coupon details. It's presented with clear tabs on the left-hand side, and these various tabs allow you to easily configure different coupon settings. For example, the Usage Restrictions Tab lets you set detailed usage limits and precise control over coupon usage.
Most of the options available within these tabs are simple click, type, or select options. You'll find it very straightforward to input values, choose options from dropdowns, or tick checkboxes, making the configuration process quick and easy.
The Cart Conditions feature has its own dedicated section within the coupon editor. Here, too, you’ll find an interface designed to make creating multiple complex rules straightforward.
Furthermore, the plugin has added a new Coupon Templates feature. This provides pre-designed configurations for common promotions, which helps to speed up your coupon creation even further.
Finally, other key features, such as the main Dashboard and the Store Credit functionality, are conveniently accessible via their own individual pages directly within the plugin's menu.
Reporting and Analytics
Once you've set up all your promotions, you'll naturally want to know how well they're performing. Advanced Coupons for WooCommerce provides its own dedicated reporting dashboard and also integrates with core WooCommerce analytics to give you a complete overview of your promotional efforts.
The dedicated dashboard gives you a clean overview of your coupons and store credits activity. You also get a date range selector, allowing you to easily filter the data by month, week, or a custom period. This allows you to track the performance of coupons over specific timeframes.
It also adds a table list that highlights Most Used Coupons and Recently Created Coupons, providing quick insights into which specific codes are most popular and what new offers you've recently rolled out.
The dashboard also includes a dedicated section for Store Credits Activity, giving you immediate insight into your customer retention strategies.
While the dedicated dashboard is basic, the coupons generated using Advanced Coupons integrate seamlessly into WooCommerce's native reporting system. This gives you much deeper and more granular details and export options for detailed analysis.
Beyond these internal reports, Advanced Coupons also integrates with other third-party tools such as Metorik.
Price
When it comes to pricing, Advanced Coupons for WooCommerce offers both a free version for basic needs and a PRO version with advanced features to create complex coupon strategies.
The PRO version starts around $119 per year for a single site, and pricing varies based on the number of website licenses you need and features.
| Plan | Number of Sites | Annual Price |
| Growth Plan | 1 | $59.50 |
| Plus Plan | 3 | $99.50 |
| Business Plan | Unlimited | $149.50 |
Beyond being available individually, it is also offered as part of a bundle along with other plugins from the website, such as their Loyalty Program and Advanced Gift Cards. The All Access Bundle costs $498 per year and gives you access to all features and unlimited website licenses.
Summary: Is Advanced Coupons for WooCommerce the Right Plugin for You?
So, having looked at all the features of the Advanced Coupons plugin and other plugins from our list of the best WooCommerce discount plugins, you might want to know how it fares compared to other similar options.
While it does add various advanced features to the native WooCommerce coupon system, what truly sets it apart is how it shifts the focus from one-time sales to long-term loyalty with its integrated Store Credit and Cashback Coupon features. The store credit system fundamentally changes how you handle refunds and rewards, turning a potential loss into a future purchase by keeping that money within your store's ecosystem. It makes this plugin not just a tool for giving discounts, but a powerful engine for building a loyal customer base.
Advanced Coupons for WooCommerce — Frequently Asked Questions
What is the best coupon plugin for WooCommerce?
Flycart's Discount Rules for WooCommerce plugin is the best discount plugin for WooCommerce. It combines a simple setup process with various discount types, robust conditional logic, and strong display features, making it a powerful solution for dynamic pricing needs.
How do I add Coupons to WooCommerce?
You can use the native WooCommerce coupon system to add basic coupons or use dedicated discount plugins to create complex rules. For native WooCommerce coupons, you can navigate to Marketing > Coupons in your WordPress admin and click "Add coupon." Then, configure your desired discount type, amount, conditions, and other features to publish your new coupon.
How to auto-apply a coupon in WooCommerce?
You can easily create an auto-apply coupon with the Advanced Coupons plugin. After creating a new coupon, you can simply enable the "Auto Apply" option in its sidebar. The coupon will then automatically apply to a customer's cart when they meet the specific Cart Conditions you've configured for that coupon.
How to create bulk coupons in WooCommerce?
Advanced Coupons for WooCommerce allows you to create bulk coupons using its Virtual Coupons feature. You create a single "parent" coupon, and then the plugin can generate hundreds or thousands of unique, single-use "child" coupon codes for you, perfect for large campaigns.
How to create a free shipping coupon in WooCommerce?
Using Advanced Coupons, create a new coupon and configure the Shipping Override option. You can then add powerful Cart Conditions to define when free shipping applies, such as a minimum order subtotal or specific products in the cart, giving you precise control.
